Bill Roberts, former Adobe product lead, joins as a Board adviser for elevate.io

Blackbird plc announces the appointment of former Adobe product lead, Bill Roberts, as a Strategic Adviser to the board of the Company.

At Adobe, Bill served as Senior Director of Product Management for Premiere Pro and After Effects, where he was instrumental in Adobe’s move to a subscription based model and the expansion of its video business into a market leadership position. He subsequently led Adobe’s professional video strategy and the acquisition of Frame.io, providing him with extensive experience in cloud-based collaboration and deep insight into the video review and approval market.

Bill’s experience in guiding product innovation and strategic growth at Adobe and his pivotal role in bringing Frame.io into the Creative Cloud ecosystem make him uniquely positioned to help guide elevate.io through its next phase of growth.

Beyond Adobe, Bill has advised several high-growth startups and contributed to accelerator programmes such as TechStars, further cementing his reputation as a trusted voice in scaling creative technology businesses.

Blackbird Executive Chair Ian McDonough commented:

“Bill is one of the most respected figures in the mediatech sector bringing deep expertise into creative collaboration and cloud-based workflows. We are thrilled to welcome him as a strategic adviser for elevate.io. His extensive experience at Adobe and other high-growth startups, including his role in the Frame.io acquisition, brings exceptional insight that will be invaluable as elevate.io develops and scales commercially.”