First commercials

4rfv.co.uk reports FORscene’s first use in a series of ads, for Boots No7: "John Stanley Productions had three crews working throughout the country, simultaneously filming eight women who were living without mirrors for four weeks, while they tested the product ... rushes were immediately available [in Forscene] ... The company produced a 60-second TV ad, a 40-second TV ad, and a three-minute online version that all told the story of the women's experiences". It quotes Michelle Langer, executive producer: "One of our producers had used Forscene before and was impressed ... Forscene was an invaluable tool".